Evaluation

For my Final major I decided to do something a little different to everyone else, I believe that most were doing a paper based magazine, however the project I enjoyed most was my Channel X which was very computer based and quite interactive and 3D. So I chose to take my inspiration off that and create a project that would be fun for people to read themselves as well as creating something that is fun for me to produce. So I chose to go for an interactive magazine, it would have things that people can click on, it will be visually stimulating and will be clear enough to view on the ipads and iphones. I believe this is helping me as this is where technology is leading, it is very computer based and not a lot of things are within a book anymore and so I was hoping that this would help me keep up and learn new things.

Whilst creating this project there is a lot that I have learnt, from which programmes I can use to what is most appealing to the eye. To be honest there is more that I have learnt in this project than any before. However because I was having fun with it, it came very easily. One of the most important things I believe that I learnt was to use Photoshop comfortably, I believe that before this project I did not use it in the ways that would help me and now that this project is complete, I believe I am quite comfortable in the software and what it can do, although I know there is still alot for me to learn.

When doing my research I found that there is a lot of magazines that are based purely on men and what they desire in a car magazine, I do not believe I found a magazine purely for men or for mixed sex in-fact. I believe that this is a small portion of people at present however it is growing, the number of females that want to get involved in modifying their own cars has almost doubled since the beginning of the year and I believe that this number will keep growing, and so with the gap in the market, I believe my magazine would fit just nicely with little or no competition. Also I believe that there are not a lot of magazines made for the ipads and androids, although there are some, again not many for women.

I believe in my magazine, the thing that worked the best is possibly my Yellow Rabbit feature, although not one of my interactive pages, it has enough colour and vibrancy to attract the eye without over-whelming it. I believe it is also appealing as there are not a lot of people who have older cars that they wish to modify as the parts are not there, they all have to be modified and created on your own. People do not wish to do the work that they used to they want it easy, fast and cheap.

If I were to do this project again I perhaps would have needed more time so that I could work more on figuring out how to do the individual interactive parts, right the first time.  I would have also made there be more videos and more interactive areas within the magazine itself so that people are not just reading Mod it they are also having fun playing with it and watching everything move.

Talking with Steve McCann

I decided to e-mail the staff at Fast Car on the off chance that maybe one of them would be able to help improve my work or maybe even answer a few questions for me to help with the magazine. As it turned out it was Steve McCann the Photographer that e-mailed back. I started talking to him asking him for advise on my project and so he had a look and here are a few pointers I got from him:-

-'possibly show the Fast Show from a different angle' I decided to go from the campers point of view, I chose to go and write about my own experiences camping, this would be different angle as usually you would see someone writing that has maybe stayed the night in a hotel or perhaps has gone to so many shows that to them the show is just the same as everything else. I believe I can bring a new point of view and a new excitement to the article showing that they are all different and they are not just places for people to race the strip and show off their hard work.

I was later talking to him about my own car and how with first time cars they are not necessarily the looks people go for as they cannot afford them but the convenience that maybe a car is already for them to have from parents or possibly they are just so cheap and ready to go that they cannot pass up the opportunity. To this he stated 'Forget power at your age concentrate on style, insurance is a nightmare' This is exactly what goes through the mind of many teenagers looking for a first time car, they either mix a little power with a little bit of looks or they go purely for looks and instantly spending the extra money on the modifications that they put on.

I later asked him to look through my blog and to tell me if there is anything that he believed could be changed so that it was not to restricting on who it would attract or that I would single out a few people from the rest, so he did and this is what he said: 'You need to change the words boy racer as it is a very negative description giving the perception that all young modifiers want to do is tear around the streets speeding and driving dangerously when the large majority actually are law abiding, careful and want to look after their cars and look cool'. 'The Euro/Dub scene has influenced the UK scene so much in recent years, especially with Fast Car, most of these dub guys barely go over 60mph to avoid stone chips and damaging wheels'.

Further into the conversation we got talking about his work, how he manages to think of all the ideas for the shoots and how he decides which shoots to do and which not to do, along with what his opinions are of how fun it is to do the job. The first he commented on was the opinion 'Even though I am in this game due to the love of photography and cars it does change when it becomes a profession'. I believe the quote speaks for itself.

Next he went on about the shoots and the jobs:

'Shoots take an average of 4-5 hours each'

'In terms of picking cars, I have contacts all over so I hear about fresh builds before most people'.

'When I hear of a car or spot one (I've even found cars on facebook) then I ask the appropriate mag if they want it'

'It's good that I'm left mainly to a free roll and the best themes come when I think of the title before hand and do the theme to suit'

'Before I shoot a car for Fast Car I look at the car, the owner, what he/she does for a living, even a surname could be a theme'

'Other people can give you initial ideas too'

Top ten cars

Looking at a various amount of websites I will post below the top ten cars seen for each category.

Cheap -> Citroen C4/ Chevrolet Matiz/ Daihatsu Charade/ Fiat Panda/ Ford KA/ Hyundai Amica/ Kia Picanto/  Nissan Micra/ Proton Savvy/ Toyota Yaris

Modified-> Seat Leon/ VW Sirocco/ Aston Martin Vantage/ Ferari F430 Race/ BMW M6/ Porsche 911/ Ford Mustang/ SLR Renovation/ Murcielago Audigier/ Audi R8

First time-> Kia Forte/ Mitsubishi Lancer/ VW Beetle/ Peugeot 107/ Vauxhall Corsa/ Peugeot 106/ Fiat Panda/ Austin Mini/ Fiat Uno/ Peugeot Uno/ Peugeot 205/ Renault 5/ Vauxhall Agila

Most seen-> Ford Fiesta/ Vauxhall Corsa/ Renault Clio/ Fiat Cinquecento/ Peugeot 306/ Peugeot 205/ VW MK2 Golf/ Peugeot 106/ Austin Mini/ Ford KA

Other website 1-> Renault Clio/ Ford KA/ Peugeot 106/ Fiat 500/ Ford Fiesta/ Fiat Punto/ Honda Civic/ Vauxhall Corsa/ VW Polo/ Seat Ibiza

Other website 2-> Ford Fiesta/ Honda Insight/ Kia Forte/ Kia Soul/ Mazda 2/ Mitsubishi Lancer/ Smart Fortwo/ Subaru Impreza 2.5i/ Toyota Corolla/ VW Jetta s

These are the most common cars and I have chosen ten, I then sent around an e-mail asking which would be most commonly used as a first time car, these are the results...

1. Ford Fiesta     7

2. Peugeot 106     2

3. Renault Clio     2

4. Vauxhall Corsa     2

5. Ford KA     2

6. Fiat Punto     1

7. VW Polo     2

8. Mk2 Golf     3

9. Peugeot 306     1

10. Peugeot 205     1


As we can see the Fiesta is a clear winner, next in line is the Mk2 Golf, third is running the 106/ Clio/ Corsa/ KA and the Polo and last in line would be the Punto/ 306 and 205.

Inspirational Magazine Layouts

These are a few layouts I have found that are interesting and different, I wanted to show these so that you can understand where my layouts come from.

Magazine Adverts

I decided to look at the different magazine adverts, how they are layed out, how much room they take up and what information is included. Now I know normally the company wishing to advertise does the design however obviously they will not do that in my case so I must research how they fit into the magazine and what information they use to get people interested. So here is 3 advertisements taken from various magazines for various different companies and products.

 These first two adverts are from an extreme sports magazine, aimed mainly at men, this is obvious in the product being advertised. The stereotypical view of a surfer after a surf is having a beer on the beach which is why they chose to advertise beer in this magazine. Also there is no point in advertising it in a young girls magazine as for one they are not legal and for two a larger percentage of men drink beer than women. Next we have an advert for surfing images, this is ideal in an extreme sports magazine as it will make people view the images and want to do what they do. You would not advertise this to women unless they were surfers because they do not tend to do any of the extreme supports, not as much as men. The use of an image of a man on a surfboard also helps attract them as if it were a women it would appeal to a much smaller target audience.

Can you tell that this image is made to advertise for women? Another trick I see they do is make an image purely made for a certain sex [as above] however the images above leave it open to women as they may drink beer and they may go surfing and so are not singling them out. This was produced in a women's fashion magazine and so they will aim it purely at women. This is done by using pink a lot and including things that are purely women such as pink nail varnish.

In conclusion you can tell that it is not only the product that decides what magazine it is in but also the  imagery, type, colours, every little bit that is within the advertisement needs to be thought of and chosen according to the target audience and their decisions as to what appeals to them.

Santa Pod

• Santa Pod raceway is the first permanent 1/4 mile drag strip in Europe.
• Opened Easter in 1966.
• Built on ex army land.
• Fastest all asphalt drag strip in the world.
• It is leased and operated by Trakbak Racing which is based in London
•  It is now the home of European drag racing and has had Andy carter do a 4.5s run at 320.95mph at the European finals 2010 setting a European record
• Santa Pod hosts over 50 events during the race season Jan-Nov, including: National drag race meetings, classic car events, modified car shows (The Fast Show and USC), VW Beetle & Camper festivals (Bug Jam and Big Bang), Japanese performance car events (The JapShows), specialist events (Performance Vauxhall Show, Classic Ford show), Run What Ya Brung (RWYB) public track days and much more!
• Circuit Statistics
  Length: 0.25 miles (0.402 Km)
  Surface: Asphalt
• Contact DetailsSanta Pod Raceway
  Airfield Road
  Podington
  Wellingborough
  Northants
  NN29 7XA
  England

Digimods

I chose to look at some of the digimod cars to see how far they push them on there, especially as this will be modified cars at their greatest.

First of all we have the cheapest method and possibly the most effective method of modifying your car, this would be just the graphics, everything done on this car can be done via a lick of paint or a few graphic prints to stick on. The alloys although slightly differing from the left image can easily be enhanced just by spraying them black,This makes them stand out less and makes them seem a little less than standard.

Next we come to an extremely modified car, these are the type that I want to include in my magazine. This particular car has (to name a few) a bodykit, alloys, new bonnet, spoiler, new lights and lowered springs. I will be keeping an eye out for cars just like this at Santa Pod as I believe they are the ones who have thought most about the styling and have not just thrown everything together and thought after about how it works together.

Last of all I have looked at the cars that have had graphics and major mods to improve the look. This car has gone for the manufactured blue however has added a carbon fibre bonnet, new alloys, a body kit and basically most of the things that the 207 did but with graphics all over it also. This is another style I will be looking out for to add into my magazine as these are the cars you look at and think wow what cars are they and what did they do to it to make it look like that. That's what modifying is all about, creating that wow factor.

Sears magazine

I chose next to research another magazine that is aimed at a completely different audience, this is aimed at women, more importantly mums. Due to it being a baby magazine it is obviously that they have used pastel colours, colours that you would associate with baby's, e.g blue, pink and yellow. The tags dangling down on the magazine seem to be rocking like a baby cradle to keep you calm, I believe this is something that they are trying to get across, baby's need calming and so Sears can do this with their baby range.The Layouts within the magazine seem to be similar with a main image a small piece of type and interactive pop ups, I believe this adds consistency to the magazine and helps it flow better.

http://cradleandall.sears.com/baby-furniture-baby-health-nursing-baby-safety/1Z4a981253593cb012.cde

My favourite pages are pages 10 and 11, as they flow nicely with little text and simple background imagery, I also like the idea of having the playable music on the page so that you can learn and sing the lullaby's yourself or just play them straight off. I may choose this idea to include in my magazine to keep the reader interested, I must decide which music to play however as it is quite touchy as to which target audience I wish to attract, the best option would be to include maybe three different songs to have a choice of. I shall do a page of research on the music if I wish to carry this plan out also.

My next page I wish to look at is pages 14 and 15 and their use of video in the background, I think although interesting may distract the reader from the page however this could also be quite an interesting choice for the Santa Pod event when using not much type and slightly more imagery. This could also even be an advert possibly for the Fast Car magazine which would be quite exciting and would attract the audience to the advert of choice.

Burn magazine

I next chose to look at the interactive magazines that are already around for me to get influence off, I started by going onto ceros.com and picked a few of the most interesting, this would be the grounds to some of my features in the magazine.

http://cde.cerosmedia.com/1S4c80f7167e7fb012.cde

This is a magazine about extreme sports, it may be nothing to do with what I want to do my magazine on however I decided to look at it for the links. If you turn to pages 6 and 7 you will see a map and this is what i would like to do for my Santa Pod camping experience pages, I will treat the event as a road trip taking images as we go down the road and placing them in various areas on the map line. The map line will be made and pins will be put into the line to signify important moments in the trip. At the finish (Santa Pod) there will be a link to click on which will bring you to videos and various other things on the 3 double page spread camping experience page.

I also like pages 12 and 13, the layout as it shows it being simple and quite stylish, this is achieved by having plain backgrounds and simple shapes that do not over complicate the page. I also like the way you can interact with the page and bring up different sections about the gear just by hovering over it. Although this is a good idea I have chosen to go another way with my normal to cheap comparison page, I have decided to take an image of a car and place on modifications that I can compare and make it so you can hover over the sections and they will pop up where to buy them cheap, the price and the work that would need doing and then the expensive, the work and what would need doing, along with the difference in overall price.

Another bit about the magazine I like is the contents page and the typography, it is simple and yet interesting due to the way the link works swapping the colours of the words and the background over when hovering, I like this because it is different. I may use this in mine however the typography is maybe a bit over simplified for my magazine. I believe that it sticks out due to the texture used and this is definitely a factor I may take into consideration, using a texture on the background.

Ipad browsers

As I am designing a magazine for the Ipad I needed to research the difference between Ipad browsers so that I can utilize the space and the media appropriately.

Skyfire: Skyfire is one of the most reliable browser in terms of watching videos due to apple not allowing the flash player. If you want to watch flash videos on Skyfire all you have to do is select the broken flash icon on the video and they will load it on their system transferring it back to the Ipad, this means that it takes literally seconds to view a video you previously would not be able to. Also included in this browser is its excellent use of full screen mode utilizing every inch on the Ipads screen.

Atomic: Atomic is unique in the way that it offers an experience of ease similar to chrome and Firefox so it is not too difficult to learn the ropes. Next feature important to my project is its touch gestures, they make it easy to flick between various pages with the flick of a finger or with the flick of two fingers may play a video depending on what you have set it to be. It is also transferable to the Iphone and so makes it possible that if you really wanted my magazine on the Iphone you have a guarantee that it will play on the browser. Finally full screen utilizes the space to its maximum capability.

Icab: Icab does not have many of the features that I could be using apart from the use on a mobile and its full screen. However there is one more feature not seen on the other browsers. You can download things directly off the browser, this could be used instead of sending the magazine via the I tunes store it could also be accessible directly from the browser, this would mean that the reader could go back to it again and again and store them all on there to read whenever they wanted to.

Browser duo: This is a rather disappointing browser for the Ipad as it does not offer many special features such as the downloading or the flash player. However one special feature that may or may not benefit me is its use to view two web pages at once, if I were to do a cover per page it would be brilliant but I am making one magazine of double page spreads to view and interact with. Another bad point is that it cannot fully utilize the full screen leaving a line around the edges.

There is no video for this as of yet.

Safari: Safari is a good standard browser as you know it is safe and is going to work however may not necessarily be the best for the job. There are three main features that I wish to tell about on safari and the first is that you can view full websites without sliding your screen left or right, this is due to the huge screen size and the resolution the browser is set at, this makes it easier and more enjoyable as an experience when viewing a magazine. Next when viewing the magazine/web page you have the option of searching an exact word or phrase and if we could add this into our magazine it would mean if you wanted to go back and search something you don't have to spend a long time just type it in and away you go. Thirdly is the matter of printing straight from the web to a wireless printer, due to it's wireless feature you could print out the magazine if you really wanted to and view it paper based.

So really in conclusion I would use Safari as the browser of choice however if I were to create my magazine as Flash I would go for the Skyfire.

Car brands most used within the modifying car industry

I have decided to look up the different car brands that are most commonly used by the young racers which may shed some light onto how I am going to aim my magazine at them whether it is a cheap brand or reliable brand, this is what I have come up with.

The Ford brand is most well known as 'fix and repair daily' it is not extremely reliable however for 90% of the cars produced by them there are thousands of body kits and because of the mass amount of cars they produced there are so many others who have old bits off them that are cheap. So off this brand I perceive that people buy them due to the cheapness and the prospect of endless modding.

Volkswagen is a brand chosen for their reliability and their classic styles. The younger drivers such as 17-20 year old's would buy a car older than 15 years (most of the mk2's, campers, mk1's, etc.) and get classic car insurance however when doing that there is very little you can actually do to it. This proves to me that they will go for it if it cheap.

Toyota is more a brand for people who are first time buyers wanting a brand new nice little car to get them around and they know if anything goes wrong they can repair it. I believe this shows its ease of use.


So far it needs to be cheap and easy to use.

With Seat I believe they are bought for the pure fact that they look good, people leave themselves with no money each month trying to afford to run these cars that although may have tiny engines but look so nice that it is viewed as a beauty when you have one younger. I believe that this would bring the fact of looks into the magazine because the expense and the practicality may out weigh the cost issues but yet they are still bought. It proves looks are worth everything.

Renaults once again are bought for their cheapness and the mass amount of quick fixes and quick car tricks that are out there to improve the look of them. However with Renault most students tend to go for the Clio due to its economical side of it, this is unless you are intending to have power as well as looks. Renault are not best known for their power.

For my final logo I have chosen to look at Honda as the Civic is extremely popular to the boy racers due to it being classed as a family car, yet having the looks to pull off a body kit. Although not economical for fuel in anyway the Civic seems to attract people to it due to its looks and its power.

I see now how important the looks are of the magazine are just from looking at these logos and seeing why people choose their cars. Especially because they often say that the car reflects the personality of the person who drives it, meaning you can tell a lot from a person just by the look and modifications on their cars.

Target audience bio

My target audience is males and females aged 18-25 that are mainly single and looking to impress, generally living with their parents earning between 400-1200 a month and spending 90% of their spare money on car parts or modifications. They will mainly be mechanics or in jobs that deal with working on cars, will have no children and no responsibilities to think of, they would be laid back and not wanting responsibilities with a care free attitude. They would mostly live in large cities where cars are a thing of desire rather than need. Their interests or hobbies would be thinking of new things to create on their cars, going to car shows and cruises, and also spending money on things that are not needed. The people I am targeting would be going into college or first time car owners who have lots of friends and wish to impress/show off. They would also be a risk taker and over spender so they would go anywhere for inspiration.

Mod Car Websites

I thought as a bit of research that I should look at is the websites because if the magazine is good enough most of the time people would check out the websites, especially if they have gotten rid of the magazines themselves and wanted to remind themselves of a past issue. Now I know I am not creating the website but it is the easiest way to check out modified cars and how they are best shown, so here are 5 websites I liked the most.

Ultimate Street Car
This website is purely made for the purpose of an event called the USC show, it shows past shows and lets you get involved in the future shows. I believe that it is quite good that the header is so big and so draws in so much attention, also makes you realise if you are on the wrong website. I believe their use of colours is quite powerful as the hot pink sidebar stands out unbelievably compared to the black and white background. The next colour that catches your eye would have to be the white or yellow in the header and type. This is useful as once used to these colours you can guide the viewers eyes to where ever you want them to go. I believe that the use of these colours is the way in which UCS is trying to attract a slightly more female crowd to the show rather than just purely attracting males.


Car
Car is a magazine that I have come to realise is a mens magazine about cars that have just come out which are...to most of us...quite expensive. When viewing the past issues of this magazine I believe that they are aiming at middle aged men with lots of money and lots of lust for a sports car. Although they may not buy them this is virtually a catalogue for what they could dream about having. The website is very clean cut and easy to manoeuvre around which will make more people want to view it.

Unlimited Styling
Very similar to the UCS website in the fact that it is aimed at men but seems to be trying to attract women due to the colours. It seems quite easy to manoeuvre due to all links being on the front page and little imagery, however I believe it lacks that professional look, this could be due to the white boxes around or the fact that there is very little photography on the main page. However I looked into the page and it is all about modifying your car and where to buy certain parts from.

Uk Street Cars
The entrance to this website is all about trying to entice people in to view what they have, this is achieved by showing the major car magazines and saying basically that they have approved it and its quality. This will entice the audience because they may read these magazines and realise that the quality must be as good as the magazines themselves. The website also names places to buy cheap mods on your cars however in my eyes these are not cheap more slightly lower than average.

Modified Cars
Now this website to me is more classic than boy racer attracting a variety of audiences and with an easy navigation makes people WANT to use it. I realise that with the easy navigation and the clear imagery, no over-doing of the colours it makes it a bit more sophisticated than just looking like its about street. My favourite part of the website is its simplicity in the header, being an image and the website titles however the colours are not overpowering and the font style is simple and clear.


All in all I realise that the most appealing way to attract a wider variety of audiences is not to make it all about the street side of the modified cars but also making it fit the styles of the designs you are showing. This is done by first realising the beauty of the cars and next using the styling and colours to enhance the page they are on. I will need to really concentrate on the imagery I am using in order to capture the flow of the design and use it to help my layouts.

4 Main mags to get me started

I have decided first of all to research 4 different car magazines, just to get me started on what i am looking at creating and how the final piece will roughly look like. All of these have been produced for online as well as for print, although they are the same in layout they may not be the same in size.

AutoCar

This is my first magazine I looked at, not a very well known car magazine but as all the information on all the new cars and the standard articles seen in many others. I have noticed they do put imagery at the top of the cover rather than just the magazine title, this sets them apart a little. Also instead of listing the titles on the imagery of the most important articles that are included they have decided to make the full front page image all about the main article. I believe this sets them apart from most magazines, not just cars. This magazine also includes all the bar code, issue number, price and date of release on the front cover leaving the back cover fully open and unrestricted to advertising.

Next I chose to look at Auto Express, I believe they are a low expense magazine, this is due to the over crowding of imagery which I believe is a method used to try and attract the customers eye. Next I realise that they have gone for a colour theme of red yellow and blue, using the primary colours attracts attention due to the intensity, however makes the magazine once again look a little too desperate to try and attract the customers eyes. With this cover they have also chosen to use the barcode, issue number, etc. to free up the space on the back.

This is a higher end magazine shown by its large, simple imagery and the illusion of space. However they have used the same technique as the first with  the main imagery as the main article. Although they have used the more traditional articles around the edges, they have used four articles rather than bombarding the whole page which would make it look cheap like the magazine above. I believe this magazine stands out more than the other two due to its use of type colourings which have been taken from the imagery itself, this means that the whole page fits together more subtley and its not too in your face as Auto Express is.

The final magazine I have chosen to look at is Fast Car. This is where I get most of my inspiration for this project. Being a vivid reader for a few years now, I believe that this is a magazine aimed at the younger audience, taking into account more of their imagery is modified cars rather than just the new and up comming sports cars or family cars to buy. They try to show that the modifying car scene is a fun place to be, that its cool and something to get your friends involved with. They are trying to escape from the 'boy racer' stereotype and prove that it is not about showing off and racing any more, it is about having a good time with your mates and just generally showing people the hard work they have put into their cars. Within the photo shoot's they try and get the owners involved in the imagery showing them with their friends and generally having a good time showing that their car is a fashion accessory and that they have so much pride in their cars. Within the cover image they choose to use the main article from the magazine that month, HOWEVER they use different images and so you do not get a repeat of the same imagery within unlike most magazines.. Although not on this issue Fast Car tend to put all their barcode, issue number, etc. on the cover so that the full back cover is reserved for advertising as in the other three magazines shown.

In conclusion the easy way to make a magazine look more upper market is to use simple colours taken from the imagery, make the imagery really stand out and be quite simple with no over complicated patterns. Also try not to over crowd people with all the information on the front page otherwise you will have too much to concentrate, therefore loosing their concentration.

I believe that my magazine is going to have most of its inspiration from the Fast Car magazine as this is the audience and social standing I wish to aim my magazine at, however the main difference is that the magazine will be aimed at both men and women racers, and so shall include no naked women or men. Also the magazine is aimed at purely modifying, doing modifications for cheap at home, basically the full package on how to modify, do it cheaply and also make it look professional. I believe this is what people are missing, how to create this alone and how to make it look professional.

Project Proposal

I have chosen to produce a custom car magazine for the Ipad which is aimed at both men and women aged 18 to 25. I have chosen this as I have a very high interest in cars and believe that it is not just men that are so highly interested, it is also women. However magazines such as Fast car, Just cars and Max power have not adapted their magazines to accommodate the female audience.  Not only will I create an online magazine specifically for men and women but I have chosen to make it interactive in the sense that you do not just flick the pages to go through, you can watch videos on the pages and flick to a specific page via a tab or an image, this is a lot more interesting and enticing to the reader. I believe this will extend my knowledge due to the new software I will have to master in order for it to be right for new and upcoming Ipad.

My main influence for my project would be the Fast car magazine, I believe that it is not accommodating enough to women and the half naked females are off putting and not necessarily appealing to all male audiences. Another of my influences would have to be one of my family members as he has got me more interested in customizing my car and others he owns, he has been working on everything from mechanical faults to spraying a car to fitting a body kit. I believe this will help me when writing articles for my magazine as I have a lot of primary resources to work from. I plan to go to a few car shows, some cruises and am planning to customize my own car as I go on with the magazine, this will give me all the material needed to produce my final outcome.

I have chosen to do a lot of my camera work outside the studio as a lot of my photography will be done at home or at car shows, I will then use Photoshop and Illustrator to edit them to a near perfect finish and then put them together and add all interactive pieces such as embedding video and placing photos using In-Design.

When trying to get the best possible criticisms I have decided that constantly I will consult the target audience, getting their opinions and thoughts about my project so that I can do any necessary changes to attract them more. One of my main evaluations within this project will be about three weeks before the final, although I will be receiving constant points on how to improve the magazine I will also get about three or four opinions on a mock final piece, this is where I will make any major changes. My final evaluation will discuss the changes I made and why I made them, if I could change anything else and why. This will be written within the last week of the final project.