Magazine Adverts

I decided to look at the different magazine adverts, how they are layed out, how much room they take up and what information is included. Now I know normally the company wishing to advertise does the design however obviously they will not do that in my case so I must research how they fit into the magazine and what information they use to get people interested. So here is 3 advertisements taken from various magazines for various different companies and products.

 These first two adverts are from an extreme sports magazine, aimed mainly at men, this is obvious in the product being advertised. The stereotypical view of a surfer after a surf is having a beer on the beach which is why they chose to advertise beer in this magazine. Also there is no point in advertising it in a young girls magazine as for one they are not legal and for two a larger percentage of men drink beer than women. Next we have an advert for surfing images, this is ideal in an extreme sports magazine as it will make people view the images and want to do what they do. You would not advertise this to women unless they were surfers because they do not tend to do any of the extreme supports, not as much as men. The use of an image of a man on a surfboard also helps attract them as if it were a women it would appeal to a much smaller target audience.

Can you tell that this image is made to advertise for women? Another trick I see they do is make an image purely made for a certain sex [as above] however the images above leave it open to women as they may drink beer and they may go surfing and so are not singling them out. This was produced in a women's fashion magazine and so they will aim it purely at women. This is done by using pink a lot and including things that are purely women such as pink nail varnish.

In conclusion you can tell that it is not only the product that decides what magazine it is in but also the  imagery, type, colours, every little bit that is within the advertisement needs to be thought of and chosen according to the target audience and their decisions as to what appeals to them.